Friday, December 02, 2005

Retailers' Rejection of Christmas

They want your money, but they don't want your Savior. Retailers are once again dumping the "C" word during the holiday shopping season. Thankfully, many citizens and groups are taking a stand. USA Today has taken notice:
Chains also may be responding to a push by groups such as The Catholic League and American Family Association (AFA) against a generic "winter holiday."

The AFA cited 10 retailers (Kroger, Dell, Target, OfficeMax, Walgreens, Sears, Staples, Lowe's, J.C. Penney and Best Buy) for omitting Christmas in ads. It urges shoppers to go where Christmas is recognized.

"If you are going to make your earnings on the year because of Christmas, why should you be ashamed to call it Christmas?" asks AFA President Tim Wildmon. "People don't buy Thanksgiving gifts."

Lowe's got special note for hanging "holiday tree" banners on lots at its 1,175 stores. It pulled them after complaints. "We wanted to call a Christmas tree what it is," says spokeswoman Chris Ahearn.

The Catholic League says it scored a victory when it pushed Wal-Mart to have a Christmas category on its website, which had Kwanzaa and Hanukkah gift sections.
Frankly, I'm surprised that Wal-Mart put itself in the crosshairs. It is traditionally true to American heritage and core values. I am pleased to see that it has reversed course.

Sadly, many of the stores listed are major donors to the GOP - and they still cower to political correctness. Target, Walgreens, Sears, Staples, Dell, and JC Penney are consistently among the top donors in their industries.

If you are going to spend your money this Christmas season, I also encourage you to patron stores who aren't afraid of ACLU and political correctness.

EDIT: A quick check of Lowe's web site brought some disappointing results. If you want to find Christmas decorations, they are under a category lamely named "Holiday Living."

Home Depot is no better...perhaps worse. Its site lists a ho-hum "Holiday Page" that has plenty of "holiday trees." Just in time for your New Year's Tree? Good grief!

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